• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

MMA Payout

The Business of Combat Sports

  • Home
  • MMA
    • UFC
    • Bellator
    • One
    • PFL
  • Boxing
  • Legal
  • Ratings
  • Payouts
  • Attendance
  • Gate

Jon Jones featured in Reebok shoe launch

March 12, 2015 by Jason Cruz 6 Comments

Jonny “Bones” Jones is featured in the latest Reebok commercial which launched March 8th.  The commercial feature Jones running in a variety of conditions to promote the company’s Reebok ZPump Fusion.

In addition to the commercial, it will be accompanied by print, digital and outdoor placements with the tag line, “get pumped” according to Footwear News.  In a press release sent out on Tuesday, Reebok announced the launch of the shoe “that uniquely conforms to any foot.”  The shoe appears to be a new take on Reebok’s “Pump” technology.

Wow! Congrats @JonnyBones on your national @Reebok #Zpump commercial! Have you all seen it? #GetPumped http://t.co/Vw2PPQyNgE

— #WelcomeToTheShow (@ufc) March 12, 2015

The new shoe is set to retail for $110.

Payout Perspective:

I do not know for sure, but if Reebok purchases advertising during the NBA Playoffs, it will probably feature this commercial.  As indicated in this write-up, Jones will appear in other media for the company’s launch of the shoe.  The UFC participated in a press event for the shoe last week in New York.  Jones is one of several UFC fighters to sign individual deals with the soon-to-be official clothier of the UFC.  We’ll see if the campaign will involve other UFC fighters.

Filed Under: Public Relations, Reebok, sponsorships, UFC

Reader Interactions

Comments

  1. FightBusiness says

    March 12, 2015 at 2:54 pm

    crickets

    Reply
  2. saldathief says

    March 12, 2015 at 5:21 pm

    haha lol

    Reply
  3. Uzmaki says

    March 13, 2015 at 8:12 am

    This why reebok will never be THE brand… Lame shoe, lame commercial

    Reply
  4. d says

    March 14, 2015 at 8:02 am

    The sounds of the PBC audience. HAHAHAHA!!

    Reply
  5. Saldathief says

    March 14, 2015 at 5:00 pm

    Yea the audience thats doubled almost all ufc events since what? 2012 bahahahhaa. D is a moron

    Reply
  6. d says

    March 14, 2015 at 5:28 pm

    More like a debut that shit the bed and had a little more than half of what the UFC’s debut was. Not to mention of course, PBC paid for their deal, while FOX won a bidding war for the UFC deal. Sal is a retard. HAHAHAHAHAHA!!!!!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Primary Sidebar

Featured

Injunction filed against Mayweather from fighting this Saturday

The UFC’s undying loyalty to Trump

Plaintiffs in Johnson antitrust lawsuit claim White’s devices “wiped” intentionally

Alex Periera accused of sexual assault, coercive sexual encounters, stalking

Court denies request to halt UFC White House event

Plaintiffs file Reply Brief in White House lawsuit

Archives

MMA Payout Follow

MMAPayout

Injunction filed against Mayweather from fighting this Saturday https://mmapayout.com/2026/06/21/injunction-filed-against-mayweather-from-fighting-this-saturday/

Retweet on Twitter MMA Payout Retweeted

@Josh_HokitUFC You’re gonna cry you were cancelled by the left for “free speech”. And then you’ll post 200 times a day on Twitter until fox and friends invites you on to “tell your story”. And after that you’ll run for congress and your campaign will be centered on white grievance.

This is

Real question. Was this announced or is there an intern somewhere that is taking note of ever fighter’s follow and unfollow?

Championship Rounds @ChampRDS

Ian Garry unfollowed PFL fighter Alexei Pergande after a clip resurfaced of him taking down Garry in sparring:

"Ian Garry is lying about me... I'm not sure why he made up a lie [about me filming him without permission]."

(via alexei_pergande/TT)

Great another weird move white belts will try on me in class Monday #bjj

ACD MMA @acdmma_

HOLY SHIT

THE FIRST SCOTTISH TWISTER IN UFC HISTORY BY MURTAZALI MAGOMEDOV 😮

Load More

Copyright © 2026 · MMA Payout: The Business of Combat Sports