Jon Jones featured in Reebok shoe launch

March 12, 2015

Jonny “Bones” Jones is featured in the latest Reebok commercial which launched March 8th.  The commercial feature Jones running in a variety of conditions to promote the company’s Reebok ZPump Fusion.

In addition to the commercial, it will be accompanied by print, digital and outdoor placements with the tag line, “get pumped” according to Footwear News.  In a press release sent out on Tuesday, Reebok announced the launch of the shoe “that uniquely conforms to any foot.”  The shoe appears to be a new take on Reebok’s “Pump” technology.

The new shoe is set to retail for $110.

Payout Perspective:

I do not know for sure, but if Reebok purchases advertising during the NBA Playoffs, it will probably feature this commercial.  As indicated in this write-up, Jones will appear in other media for the company’s launch of the shoe.  The UFC participated in a press event for the shoe last week in New York.  Jones is one of several UFC fighters to sign individual deals with the soon-to-be official clothier of the UFC.  We’ll see if the campaign will involve other UFC fighters.

6 Responses to “Jon Jones featured in Reebok shoe launch”

  1. FightBusiness on March 12th, 2015 2:54 PM


  2. saldathief on March 12th, 2015 5:21 PM

    haha lol

  3. Uzmaki on March 13th, 2015 8:12 AM

    This why reebok will never be THE brand… Lame shoe, lame commercial

  4. d on March 14th, 2015 8:02 AM

    The sounds of the PBC audience. HAHAHAHA!!

  5. Saldathief on March 14th, 2015 5:00 PM

    Yea the audience thats doubled almost all ufc events since what? 2012 bahahahhaa. D is a moron

  6. d on March 14th, 2015 5:28 PM

    More like a debut that shit the bed and had a little more than half of what the UFC’s debut was. Not to mention of course, PBC paid for their deal, while FOX won a bidding war for the UFC deal. Sal is a retard. HAHAHAHAHAHA!!!!!

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