MetroPCS becomes a UFC sponsor

The UFC announced that MetroPCS will be the exclusive wireless sponsor of the UFC. The deal makes the second sponsor the UFC has picked up this month.

Via UFC press release:

MetroPCS will be integrated within UFC’s digital media assets and will produce exclusive content that will be distributed across several MetroPCS channels, including metropcs.com, MetroVISION, MetroSTUDIO and the company’s social media channels. MetroPCS customers will also have exclusive access to wallpaper, ringtones and other mobile accessories featuring their favorite athletes of the Octagon^®.

Additionally, MetroPCS will participate in the UFC’s widely popular Octagon Nation Tour^™, hosting the fully-customized, 18-wheeler UFC truck at store locations across the country. This will bring the excitement of the Octagon to consumers around the nation, with the chance to meet their favorite UFC athletes and take part in the UFC’s ultimate fan experience on wheels.

Payout Perspective:

MetroPCS partnered with TapouT earlier this year as what looks now to be a prelude to its sponsorship with the UFC. We will see what brand activation plans MetroPCS will have with the UFC. It was a prominent logo in the Octagon at UFC 141.