FORM, Toyo and MMA Warehouse introduce “Go Time with Showtime” promotion

May 30, 2011

Form Athletics has teamed up with Toyo Tires and MMA Warehouse in promoting Anthony “Showtime” Pettis in preparation for his UFC debut this Saturday against Clay Guida. “Go Time with Showtime” offers weekly prizes to fans that offer well-wishes to Pettis via twitter.

Via FORM Athletics press release:

The promotion, aptly called Go Time with Showtime, offers fans the chance to win weekly prizes and a grand prize package simply by sending a special good luck Tweet to Pettis (@showtimepettis), FORM Athletics (@formathletics) and Toyo Tires (@toyotires).

FORM Athletics and Toyo Tires followers who pledge their twitter support for Pettis will be entered for the chance to win weekly prize packages featuring limited edition Toyo Tires x FORM Athletics x Pettis t-shirts, hats and workout towels. One grand prize winner will be chosen on June 2nd and kitted out with a Go Time with Showtime pack including: Pettis signed FORM Athletics walkout fight shorts x Pettis t-shirt and a set of Toyo Proxes 4 tires. Tweets must include @showtimepettis, @formathletics, @toyotires and #GoTime.

For more information, check here. No purchase is necessary.

In addition, MMA Warehouse is offering fans who spend $50 or more on Form Athletics gear through its web site will receive a limited edition Form Athletics/Toyo Tires t-shirt as a gift while supplies last.

Payout Perspective:

This is a unique way to promote Pettis’ debut as well as his sponsors. Its also a way to bolster the twitter presence of each while pumping up Pettis for his debut. Its a good way to take advantage of social media. For fans, the level of effort to enter is minimal considering all you need to do is have a twitter account and send a message.


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