Cage Potato reports that Zuffa has banned all gun, ammo, hunting and knife sponsors in the UFC. The ban is a one of the guidelines promulgated by the Fox Sports Media Group. Longtime UFC fighter sponsor, The Gun Store, is the most notable to be affected. Also affected was Ammo to Go, which sponsored fighters […]
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UFC on FX 1: 1.3 million viewers
MMA Junkie reports that the UFC on FX’s debut scored 1.3 million viewers on Friday night. The prelim bouts on Fuel, which preceded the FX show, received 148,000 viewers. In comparison, Spike TV ran UFC counterprogramming at the same time as UFC on FX which garnered an average of 700,000 viewers. According to MMA Junkie […]
“UFC Tonight” draws 61,000 viewers on Fuel TV
MMA Junkie reports that UFC Tonight on Fuel TV drew an average of 61,000 viewers on Tuesday night. It triples the viewership of the show from last week. UFC Tonight, the UFC’s news magazine show, debuted January 3rd with a 39,000 viewer average. Last week’s edition scored a low of 20,000 viewers. Via MMA Junkie: […]
UFC responds to ESPN piece
The UFC released its response to ESPN’s feature on fighter pay. Dana White introduced ESPN’s full-length interview of Lorenzo Fertitta and called ESPN’s story “a piece of trash.” The response video is what the UFC calls the unedited version of Fertitta’s interview which implies that ESPN edited its story to fit with what it wanted […]
Fuel TV Boasts Ratings for New Year’s Day UFC Marathon & “UFC Tonight” Debut
Fuel TV officially kicked off the new year by airing a 24-hour UFC marathon on New Years Day, followed by airing the debut of “UFC Tonight” on January 3rd. The rating’s boost received by UFC programming was a much needed one for Fuel TV, as it embarks on a mission to increase it’s household reach, […]