Business trade magazine Fast Company featured the UFC in its November issue. The issue is part case study as it introduces the main players but also looks at the UFC business. The article authored by scribe Luke O’Brien, notably of Deadspin fame, details the company execs and gives a general rundown of what it is […]
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Rousey to UFC?
MMA Fighting reports on Dana White’s interview with Sports Illustrated on Tuesday where he indicated that women’s MMA will be heading to the UFC. The reason for the move is due to Strikeforce Women’s Champ Ronda Rousey. White was an opponent of women’s MMA in the UFC and affirmed his position when Zuffa purchased Strikeforce. […]
A look at the current UFC roster of sponsors
The Sports Business Journal (subscription required) provided a rundown of official sponsors in a sports marketing and properties showcase. The UFC and WWE were both featured as the SBJ provided a list of its current sponsors. UFC Bud Light MetroPCS Dodge Harley Davidson U.S. Marines Ultimate Poker Xyience MusclePharm Corn Nuts EA TapouT Ubisoft Ryu […]
UFC 153: Payout Perspective
Welcome to another edition of Payout Perspective from the HSBC Arena in Rio di Janeiro Brazil. In the main event, Anderson Silva met Stephan Bonnar in a 3 round fight at 205 pounds. We describe the top three matches in Haiku (5-7-5). Silva defeats Bonnar Silva clowns in cage. Big knee to gut of Bonnar […]
White reveals top UFC PPV draws in response to Toronto Sun column
At the UFC 152 post-fight presser, Dana White admonished a Toronto Sun column which questioned the organization’s future. Not only did White assail the columnist at the press conference, he provided evidence that the UFC is not in trouble. Steve Simmons of the Toronto Sun penned an article critical of the UFC as it visited […]