Dana White has announced that the UFC has signed 11 women’s straw weights to the UFC roster from Invicta FC. The new 115 pound division will also make-up the first all-women’s season of TUF. just announced a new women’s 115lb division. We have signed 11 women and they will be the first all women’s season […]
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UFC Fight Night 33: 755,000 viewers
UFC Fight Night 33 on Friday night scored an average viewership of 755,000. The event was held at the Brisbane Entertainment Centre in Brisbane, Australia and featured an unforgettable heavyweight bout between Mark Hunt and Bigfoot Silva, which was scored a majority draw. UFC Fight Nights on FS1 UFC Fight Night 26: 1.78 million viewers UFC […]
Fox looks at TUF ratings differently
The Sports Business Journal (subscription required) reported the ratings of this past season’s Ultimate Fighter and addressed the reasons for its 22 percent viewership drop in its first season on FS1. But Fox execs are not worried as it is assessing the overall consumption of the reality show. According to the article, the overall consumption […]
Virtustream CEO explains why they sponsor UFC fighters
Virtustream, a company which offers enterprise cloud computing services, is not the type of company you first think of when discussing UFC sponsors. UFC’s fan demographic is largely composed of the adult males between the ages of 18-34. Is there some correlation between the demographic and enterprise cloud computing services? Not necessarily. So why would Chairman/CEO […]
Fox Sports offers “make goods” to advertisers for FS1 rating shortfalls
Ad Age reports that Fox Sports 1 advertisers are receiving “make goods” due to “ratings shortfalls” on the new channel. Some advertisers even received time during the World Series on Fox as a result. The World Series ads made available were extra units made open during the game. The regular ad inventory for the World […]