Xyience will hold the center of the Octagon in the UFC’s third network appearance May 5th. The official energy drink of the UFC will also appear on the ring bumpers during the event.. Via Xyience press release details the importance of the visibility: To gain perspective on what this means in terms of reach for […]
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Miller signs multi-fight deal with TapouT
UFC lightweight contender Jim Miller has signed a multi-fight deal with TapouT and will sport the brand in the main event of his fight May 5th on UFC on Fox 3 according to his representatives. In addition, TapouT will donate a percentage of limited edition t-shirts to the Daniel James Miller Foundation – a charity […]
Spider an “ordinary guy” in latest commercial
UFC on Fox released a new commercial this week featuring Anderson SIlva. In the commercial, a dubbed Silva voice explains how he’s a regular guy despite doing superhuman things. Payout Perspective: The commercial is part of the “ordinary guys” strategy that Fox is using to promote the UFC. The commercial is similar to the Frankie […]
More from Shanks and Fertitta at the World Congress of Sport
The Sports Business Daily/Journal had another short report from Fox Exec Eric Shanks and UFC head Lorenzo Fertitta at the 2012 World Congress of Sports. The two spoke today at the conference during a panel discussion entitled, “How the UFC/Fox deal could be a game changer.” For those wondering, here’s the synopsis of the talk […]
Jim Miller signs sponsor deal with Bass Pro Shops
Jim Miller has landed a sponsorship deal with outdoor retailer Bass Pro Shops for his main event fight against Nate Diaz on UFC on Fox 3 May 5th according to Miller’s agent Oren Hodak. The deal includes logo placement and promotional appearances outside of the octagon. Via KO Reps: KO Reps is proud to announce […]