MMA Payout has learned from a Nielsen source that the fifth episode of TUF received an average viewership of 509,000 viewers. In addition, MMA Payout has learned that the Wednesday night’s UFC Tonight scored an all-time high on FS1 with 242,000 viewers. First, the 5th episode of TUF featured Felice Herrig defeating Heather Jo Clark […]
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TV deals aid UFC financials in PPV decline
MMA Fighting reports that the UFC’s television deals are why the UFC has withstood down PPV numbers. As previously reported by the Sports Business Journal and reflected in its latest S&P report, a combination of the television contracts and expansion overseas are seen as positive revenue drivers for the company. In Dave Meltzer’s piece, he […]
UFC Fight Night 54 on FX: 413K, but last hour does well on FS1
MMA Payout has learned that Saturday night’s UFC Fight Night 54 which aired on multiple Fox networks due to MLB baseball drew a final overnight viewership number of 1,267,000 in the last hour of the event if you include viewership on both FX and FS1. The event was simulcast on both stations as FX aired […]
UFC 178: Payout Perspective
Welcome to another edition of Payout Perspective. In this edition, we review UFC 178 which took place at the MGM Grand Garden Arena where Demetrious Johnson took on Chris Cariaso in the main event. Johnson outclasses Cariaso Despite the lack of fan support (i.e., PPV buys), Demetrious Johnson can legitimately stake a claim to being […]
TUF 20 re-air on Fox Sunday draws 1.735M
The Ultimate Fighter 20’s season debut which Fox re-aired on the network Sunday “adjacent” to NFL on Fox game coverage scored a composite of 1.735 million viewers. Additional re-airs on FS1 and FS2 added 267,000 viewers for a total of 2.54 million according to a company media release. It was the first time that Fox […]