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Zuffa

Fight Pass Now Available on iOS

February 13, 2014 by MMAPayout Moderator Leave a Comment

Marshall Zelaznik of the UFC today announced that Fight Pass is now available for Apple iOS devices, though Apple TV is not yet supported.   Payout Perspective: Making Fight Pass available on Apple devices is a big step for the UFC, though the date for when the app will be available for Apple TV is […]

Filed Under: UFC, UFC Fight Pass, Zuffa

UFC footage from EA Sports features fighter likeness

February 13, 2014 by MMAPayout Moderator Leave a Comment

In anticipation for EA Sport’s UFC video game release in Spring, EA Sports will be releasing video game  footage and fighter screenshots to build up the launch.  This weekend, new footage was released to illustrate the next-gen likeness that the UFC video game can take advantage off from the PS4 and Xbox One.   Payout […]

Filed Under: UFC, video games, Zuffa

Dana White’s “The Fighters” Discovery Debut – 347,000 viewers

January 24, 2014 by MMAPayout Moderator 3 Comments

MMAPayout has learned through Nielsen sources that Dana White’s “The Fighters” debut last night on the Discovery Channel drew an average of 347,000 viewers. The 347,000 viewer average was not good enough to place it in the top 100 cable shows for the day. In fact, there were 9 telecasts on Discovery alone that had a […]

Filed Under: boxing, Discovery, Featured, ratings, TV, UFC, Zuffa

UFC 168: Payout Perspective

December 30, 2013 by Jason Cruz 26 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at the last UFC event of 2013 from the MGM Grand Garden Arena in Las Vegas, Nevada. Weidman retains belt after Silva breaks leg Corey Hill. That is what went through my mind as Anderson Silva’s shin was shattered on a Chris […]

Filed Under: Attendance, Featured, FS1, gate, mainstream, marketing, pay-per-view, payouts, Public Relations, social media, sponsorships, UFC, xyience, Zuffa

UFC going all in for UFC 168 promotion

December 27, 2013 by MMAPayout Moderator 34 Comments

To say that tomorrow’s UFC 168 is an important event for Zuffa this year would be quite the understatement.  In fact, the focus placed on UFC 168 has been so strong that some have argued that it has actually undermined the UFC events in between, which caused them to under perform. We will take a […]

Filed Under: Featured, mainstream, marketing, pay-per-view, Public Relations, UFC, Zuffa

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