John Edwards of the Last Vegas Review-Journal gives an update on the financial health of Fertitta-owned and well-known UFC energy drink partner Xyience. In a lawsuit filed in bankruptcy court Tuesday, Xyience liquidating trustee David Herzog of Chicago accuses Fertitta Enterprises, whose family members own the Ultimate Fighting Championship and have a minority ownership in […]
xyience
XYIENCE Taps into Major East Coast Metro Areas with Multiple Distribution Deals
LAS VEGAS (September 21, 2009)– XYIENCE, the official energy drink of the Ultimate Fighting Championship (UFC), has knocked out another big win on the East Coast, giving Xenergy Xtreme’s four flavors—Cherry Rush, Lemon Blast, Citrus Slam and Apple Jak’d—major exposure through roughly 7,000 independent retailers in key metropolitan areas, including New York City and Philadelphia. […]
XYIENCE and Circle K Stores Launch Harley-Davidson Giveaway in AZ, CO, and NV
LAS VEGAS (September 1, 2009) – XYIENCE and Circle K stores have teamed up to offer shoppers in Arizona, Colorado and Nevada a chance to take home a new Harley-Davidson. The promotion kicks off on September 14 and runs through October 11 at more than 700 participating Circle K locations. Shoppers can pick up entry […]
XYIENCE’s Distribution Expands to Chicago with Kehe Food Distributors Deal
New agreement also lands Xenergy on shelves in Texas and Oklahoma LAS VEGAS (August 5, 2009) – XYIENCE’s energy drink brand Xenergy continues to power its way through more retail doors. The Las Vegas-based company announces that Xenergy has penetrated markets including Chicago and Texas as a result of a deal with Kehe Food Distributors. […]
Xyience Founder Indicted for Tax Evasion
Russell Pike, the troubled founder of Xyience, was indicted on one count of tax evasion by a Federal Grand Jury yesterday in the United States Federal District Court of Nevada. The government alleges that Pike earned $6.9 million from sales of Xyience stock in 2006, but failed to file a Federal Income tax return. More […]
