LAS VEGAS (September 1, 2009) – XYIENCE and Circle K stores have teamed up to offer shoppers in Arizona, Colorado and Nevada a chance to take home a new Harley-Davidson. The promotion kicks off on September 14 and runs through October 11 at more than 700 participating Circle K locations. Shoppers can pick up entry forms in the stores on Xenergy Premium case stackers. There is no purchase necessary; Xenergy Premium’s four flavors—Cherry Lime, Cran Razz, Blu Pom and Mango Guava—will be available for $1.99 per can during the promotion. The winner will be selected at random and will be notified by XYIENCE in early October.
XYIENCE recently wrapped up a similar Harley-Davidson giveaway promotion with Kum & Go stores, where sales of Xenergy quadrupled during the promotional period. According to Richard Ginther, Kum & Go’s category manager for package beverages, the increase in sales far exceeded projections. “The success was due in part to the simplicity of the contest, but more so from the fact that when our customers discovered that Xenergy is a great-tasting, sugar-free energy drink, store managers saw a tremendous number of repeat sales.”
XYIENCE anticipates the same success with Circle K, as XYIENCE CEO and president Csaba Reider explains that both XYIENCE and Harley-Davidson are sponsors of the Ultimate Fighting Championship (UFC), which has a large following in the states participating in the Circle K promotion.
“We’re dealing with a region that’s home to a large population of UFC fans, and they are very brand-loyal. The UFC and many of its fighters are based in Las Vegas. The organization established its roots in Colorado with UFC 1 at the McNichols Sports Arena in Denver in November 1993,” says Reider. “By providing those fans with a unique shopping experience, we feel we will create a greater connection for the consumer to both the XYIENCE and Circle K brands.”
“Circle K strives to be the most convenient place to shop because that enhances our customers’ lifestyle. So while our goal is to provide a fast and seamless shopping experience, we also work to make that experience memorable. XYIENCE is providing an opportunity for the Arizona region Circle K to address many of our shoppers’ passion by incorporating two important lifestyle brands –XYIENCE and Harley-Davidson, into a fun promotion,” says Heather Heller, Circle K business manager in the package beverages, beer, and liquor division. “We look forward to tremendous success in the weeks ahead.”
About XYIENCE
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. Established in Las Vegas in 2004, XYIENCE is one of the fastest-growing brands in its category. All products are held to the most stringent standards of excellence to enable professional and amateur athletes and fitness enthusiasts to reach their goals in training and life.
Xenergy (A combination of Zen and Energy, pronounced “Zen-ergy”)
XYIENCE supports the mixed martial arts lifestyle. Its energy drink, Xenergy, is the official energy drink of the Ultimate Fighting Championship. The first energy drink created by a nutrition company, Xenergy has zero calories and is a sugar-free drink fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium Energy flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme Energy flavors include Lemon Blast, Citrus Slam, Cherry Rush and Apple Jak’d. Xenergy is available in retail stores throughout the United States and Canada. Visit www.xyience.com for details.
XYIENCE Supplements
XYIENCE supplements provide ultimate nutrition for peak performance. With everything from NOX-CG3—for increasing strength and stamina and aiding in post-exercise recovery—to high-quality protein supplements such as the XProtein shake or the XM2 muscle meal, XYIENCE offers products scientifically formulated for specific training needs.
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