The UFC is the only MMA organization currently employing the PPV business model, so it’s difficult to compare the company to anything other than its own historical data. However, by taking a look at the WWE – somewhat of a substitute, using the same business model – we can put some of the UFC’s success this year into […]
WWE
WWE Investor Handout: Good Example for MMA
When MMAPayout talks about the importance of having a plan, setting objectives, and adhering to some sort of coherent strategy in building an MMA promotion it may just seem like aimless talk or rhetoric. What does any of that really mean, anyway? I’ll show you. In research unrelated to the topic I’ve stumbled across a WWE Investor Handout from March that […]
WWE Pay-per-view Update
The Wrestling Observer Newsletter reports that WWE No Mercy drew 238,000 buys (150,000 in North America) while the company’s Cyber Sunday event drew 162,000 buys (102,000 in North America). By comparison, last year Cyber Sunday drew 194,000 buys while No Mercy drew 271,000. With twelve events in the books and two oustanding, WWE has posted […]
WWE, UFC Numbers On PPV Going in Opposite Directions
WWE SummerSlam 2008 drew 467,000 buys on pay-per-view, 294,000 in North America, according to the Wrestling Observer Newsletter. The event was down 14% overall from 2007 and 15% in North America. The event marked the second straight double digit year over year decline for WWE pay-per-view events after a strong start to the year. In […]
Jay Larkin Talks IFL/EliteXC
The ratings from EliteXC’s network debut on CBS seem to indicate the sport passed its profitability test with flying colors. Since the business of broadcasting is often a game of imitation and spin-off, fans of the sport should be the beneficiaries. All of those channels too afraid to test the waters in regard to MMA […]