World Wrestling Entertainment announced that it is changing its name to WWE in a rebranding effort that includes a new business strategy. The purpose of the change is to “better reflect the company’s global entertainment offerings.” Via WWE.com: Two key components to WWE’s brand expansion will be the active pursuit to acquire entertainment content companies […]
WWE
WWE leads way in social media
Dwayne “The Rock” Johnson’s triumphant return to Monday Night Raw to announce that he will host Wrestlemania XXVII was fueled by Johnson’s Facebook page. In fact, a recent article on social media blog Mashable spoke with WWE’s digital team to discuss its social media strategy. The WWE identified 4 parts to its strategy. Learn from […]
UFC overtakes WWE in PPV buys
Barron’s featured former WWE CEO/Senatorial Candidate Linda McMahon and the decline in finances of World Wrestling Entertainment. As McMahon’s political career heats up, the WWE business is cooling. The article points out that the past three years; WWE popularity has taken a nose dive whereas the UFC has taken over in PPV dominance. Revenues began to […]
Arianny Celeste in November issue of Playboy
Dana White confirmed speculation that UFC ring girl Arianny Celeste will be appearing in Playboy. In an interview with MMA Fighting on Wednesday, White was asked about about a picture Celeste put on her twitter page which appeared to be a picture of the Playboy offices. White acknowledged that Celeste would appear in the November […]
Shine Fights give fans chance to pick matchups for PPV
Shine Fights announced that its fans will have the chance to vote online to decide first round match-ups for its eight man, one night lightweight grand prix tournament on September 10th. The fights will be on PPV. From MMA Fan House: Shine Fights announced its lightweight tournament earlier this month and has added a wrinkle […]