The WWE and Authentic Brands Group, LLC (ABG) announced a joint venture with Tapout as the brand formerly tied with MMA and the UFC will now be the official fitness and training partner of the WWE. The partnership is reported as a 50/50 joint venture per the Sports Business Journal. According to the WWE release, […]
WWE
Lesnar announces re-signing with WWE
Brock Lesnar has re-signed with the WWE and foreclosed any notion that he would return to MMA in an announcement on ESPN Tuesday afternoon. Lesnar will be in the main event at Wrestlemania 31 on Sunday in Santa Clara, California. The event would have been his last under his current contract if he did not […]
WWE and NBCU announce new brand campaign
The WWE and NBCU have entered into a broad marketing plan the first of which will start during Wrestlemania this Sunday as Viacom’s Paramount has signed on to promote its new film, “Terminator: Genisys” with the WWE per company announcement. “For the Hero in All of Us,” campaign will air across NBC’s network and digital […]
WWE partners with DraftKings
DraftKings and the WWE announced a partnership on Wednesday which will see the Boston-based fantasy sports operator initiate a contest where a fan will win a trip to the WWE’s SummerSlam which will be held at the Barclay’s Center in Brooklyn, New York this year. The winner of the contest will have the opportunity to […]
WWE-Lesnar contract negotiations stall
Dave Meltzer of MMA Fighting reports that Brock Lesnar and the WWE have stalled in negotiations on a new contract. The former UFC heavyweight champ could be heading back to MMA with either Bellator or the UFC. Lesnar was advertised to appear on this week’s WWE Raw on Monday but never appeared despite being at […]