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EA Sports MMA Comes Out Swinging On Launch Day

October 19, 2010 by MMAPayout Moderator 9 Comments

As of today, EA Sports MMA is officially available to all MMA and video game fans stateside (European fans will have to wait a bit longer). EA certainly pulled no punches by hiring Paul Heyman’s production company “Looking 4 Larry” to create short commercials leading up to the release of the game, hosted an on-line […]

Filed Under: mainstream, marketing, media, Strikeforce, video games

Strikeforce, Sherdog, and EA Announce “MMA Fighter Exchange” Project

October 11, 2010 by MMAPayout Moderator 16 Comments

During the Strikeforce: Diaz vs Noons II post fight press conference, Strikeforce CEO Scott Coker announced the “MMA Fighter Exchange” program with partners Sherdog.com (Crave Online) and EA (Electronic Arts). Watch worlds collide as Strikeforce MMA giants Gegard Mousasi, Jacare Souza, Jason “Mayhem” Miller and Luke Rockhold take four up and coming fighters under their […]

Filed Under: marketing, media, new media, Strikeforce, video games

Really: EA Sports picks fight with UFC in new trailer

September 25, 2010 by Jason Cruz 5 Comments

EA Sports latest trailer hyping its video game, EA Sports MMA, takes a shot at what it perceives to be a slight about its game by UFC Executive VP Bob Gold. EA Sports used the following portion of the quote in the trailer: “…there is nothing in that game that would entice me or anyone […]

Filed Under: UFC, video games

THQ Pushes Next UFC Game Release Until Q1 2012

September 16, 2010 by MMAPayout Moderator 5 Comments

THQ recently reported quarterly losses of $30.1 million due to lower-than-expected sales of UFC Undisputed 2010, which was released earlier this year with big hype stemming from the huge success of UFC Undisputed 2009 the previous year. The company blamed competition from Rockstar’s Red Dead Redemption as the culprit for the lower than expected sales, […]

Filed Under: UFC, video games

EA Sports MMA Reveals HW & LHW Roster Plus Online Features

August 16, 2010 by MMAPayout Moderator 4 Comments

EA Sports MMA announced their Heavyweight roster last week as a marketing strategy to release each one of their weight class rosters during the month of August.  Earlier today, they followed last weeks pattern and released the Light Heavyweight roster along with an Online features promotional video.  EA Sports is ramping up their advertising and […]

Filed Under: Strikeforce, video games

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For the first time, here's a link to "Private Equity in College Sports," written by @SunealBedi, John Holden and myself, and forthcoming in Volume 111 of @MinnesotaLawRev:

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=6349318

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