UFC

UFC 103: 400,000 buys (Meltzer)

September 30, 2009 by Kelsey Philpott 10 Comments

Dave Meltzer of the Wrestling Observer reports in his latest newsletter that UFC 103 managed to reach the 400,000 plateau. At press time, the numbers for the 9/19 battle look like the Floyd Mayweather vs. Juan Manuel Marquez fight did 1 million buys in North America, putting it No. 2 on the list of shows […]

Publicity at the Core of UFC Hype Machine

September 28, 2009 by Kelsey Philpott 1 Comment

What are the keys to building an effective brand? Truth be told, there are probably too many to name or cover in a single sitting. Brand building, after all, is a complex, long-term endeavour with many different intangibles and moving parts. However, if you were to underscore the key to building the UFC’s brand, what […]

Golden Boy Challenges UFC, White

September 25, 2009 by Kelsey Philpott 10 Comments

Kevin Iole of Yahoo! Sports posted an interesting piece this afternoon detailing the results of Mayweather-Marquez, in addition to Golden Boy Promotions CEO Richard Schaefer’s challenge to the UFC in regards to their PPV figures. Schaefer questioned the legitimacy of UFC pay-per-view results that were leaked. He said HBO is a publicly traded company that […]

Rampage Fallout

September 23, 2009 by Kelsey Philpott 7 Comments

The brewing battle between Dana White and Rampage Jackson seems to have come to a head. Yesterday, Rampage Jackson announced through his own website that he was essentially retiring from MMA and the UFC: The UFC has done a lot for me but I think I have done more for them … this movie role […]

UFC 103 Prelim Rating

September 23, 2009 by Kelsey Philpott 6 Comments

Spike TV announced the ratings for its latest UFC programming piece: UFC 103 Prelims. Spike TV’s live telecast of the UFC 103 prelims on Saturday, September 19 (9:00-10:00pm ET/PT) delivered a robust 1.4 million viewers and was the #2 rated program in Men 18-34 in all of cable in the timeslot including out-delivering ESPN2’s coverage […]