During fight week of UFC 298, the UFC and Black Rifle Coffee Company (BRCC) announced a multi-year marketing partnership. It is the latest sponsor for the UFC which has leaned right in finding sponsors. BRCC appeared on the Octagon mat for the first time at Saturday’s event in Anaheim, California. Per its press release, BRCC […]
UFC
UFC 298 attendance, gate and bonuses
UFC 298 took place on Saturday night at the Honda Center in Anaheim, California. The event was a sell out with several bonus winners on the prelims and the new Featherweight champ getting a $50K bump as well. Honda Center drew 18,168 fans for a reported $7.26M gate. It was the highest-grossing event in Honda […]
UFC 298 payouts
California is one of the few states that still disclose fighter payouts. Media present at UFC 298 event have had the chance to obtain those payouts and have disseminated the information to the public. Manouk Akopyan provided the information showing Alexander Volkanovski as the top purse disclosed by the California State Athletic Commission. I obtained […]
Jefferies covers TKO Group Holdings with ‘Buy’ rating
Investment banking firm Jefferies initiated coverage of TKO with a ‘buy’ rating and a $120 price target. Shares jumped on Monday morning with the news of the coverage. The news offsets a previous “market outperform” rating by TD Cowen last month with concerns about Zuffa’s exposure with the UFC Antitrust Lawsuit heading to trial in […]
UFC Fight Night 238 bonuses
The UFC held a Fight Night event at The Apex in Las Vegas on Saturday. BJJ ace Rodolfo Vieira set a record with a 4th straight submission via arm triangle. Vieira defeated Armen Petrosyan in the first round via submission. The Brazilian locked in an arm triangle in the waning seconds of Round 1 but […]