MusclePharm announced that it will be the official nutritional supplement company of the UFC. The partnership will give Musclepharm space in the Octagon, on the UFC website and its Twitter and Facebook pages. Via MusclePharm press release: With the partnership, MusclePharm will now have exclusive in-ring placement, including its trademark MP logo on the Octagon […]
UFC
Diaz reportedly losing seven figures due to no-shows
Dave Metzler’s Wrestling Observer (subscription required) reported this week that the rebooking of Nick Diaz out of the main event at UFC 137 likely cost the ex-Strikeforce champ to lose at least six figures due to the loss of his PPV cut. The Wrestling Observer states that Diaz would have been paid seven figures regardless […]
Triple H calls out the UFC
WWE star Triple H stated in an interview with AOL Moviefone that the WWE does not need to evolve in response to the growing popularity in the UFC and MMA. In fact, he suggests that the UFC product needs more of an entertainment component. Via AOL Moviefone (h/t MMA Fighting) : Moviefone: How do you […]
Global streaming for Bellator on Spike.com
MMA Junkie reports that Bellator will be streaming its preliminary fights worldwide on Spike.com starting this Saturday with Bellator 50. Last week Bellator and Spike.com began streaming its preliminary fights online. Bellator sent out the announcement via its twitter account. Payout Perspective: This is a good move for the company as it gives it broader exposure for […]
The state of MMA sponsorship
MMA Fighting had a piece on the state of sponsorships in MMA. It was a revealing look behind sponsoring of fighters in MMA. Overall the piece depicts the sponsorship game as a huge investment for companies with a tenuous rate of return. For fighters, its a necessity to supplement their fight income as well as keep […]