The Sports Business Journal released its results from its annual reader’s survey. While the UFC received some praise, the most telling result was whether sponsors should align its brand with the UFC. According to the industry publication, of the 1,158 respondents to the question: “If you were a chief marketing officer, would you align your brand […]
UFC
NeuLion-UFC introduce new UFC.tv phone app
NeuLion, Inc. has introduced an all-access mobile phone app for the Android platform. The app allows Android users to stream UFC PPVs. As one might recall, NeuLion and UFC entered into a partnership which would enhance UFC.tv. Here are the features of the UFC.tv app via UFC and NeuLion joint press release: -Live streaming of […]
UFC 139 Prelims: 1.2 million viewers
MMA Junkie reports that the UFC 139 Prelims on Spike TV scored an average of 1.2 million viewers. The pre-PPV fights received a 0.9 household rating and won its time slot among male viewers in the 18-34 demographic. The UFC 139 Prelims were second among males in the 18-49 demographic for the time slot. The […]
Le tops fighter payouts for UFC 139
The California State Athletic Commission released the payroll for UFC 139. Notably, Cung Le topped the list of fighter payouts with $350,000. Le also received a $70,000 bonus for being co-fight of the night. The fighter list via MMA Junkie: Dan Henderson: $250,000 (no win bonus) def. Mauricio Rua: $165,000 Wanderlei Silva: $200,000 (no win […]
UFC 139: Payout Perspective
Welcome to another edition of Payout Perspective. This week we look at UFC 139 at the HP Pavillion in San Jose, California where Dan Henderson defeated Maurico Rua in a 5 round battle. Henderson defeats Rua in instant classic It appeared that Dan Henderson would make short work of Mauricio Rua as it appeared that […]