MMA Fighting reports the financial impact of the cancellation of 151 caused a $40 million impact on all parties involved. Not only were fighters on the card financially impacted , but the trickle down of parties impacted by the loss including, hotels, taxis, restaurants, clubs and gambling revenue. The UFC had invested $2 million in […]
UFC
DirecTV offers 6 UFC PPVs for the price of 5
Spike TV to show Big Country marathon against new TUF season
MMA Junkie reports that Spike TV will counterprogram FX’s The Ultimate Fighter debut on September 14th with a Roy Nelson marathon. The programming on Spike will include Nelson’s fight with Kimbo Slice during TUF 10. While the Big Country marathon begins on Spike TV at 8pm ET/PT, TUF on FX starts with a 2 hour […]
Despite UFC 151, Xyience event a success
Despite the loss of UFC 151, sponsor Xyience held its Xenart event in Las Vegas on Friday, August 31st. The event was well attended and winners for the Xenart contest were announced. According to Xyience spokesperson, Stephanie Forte, there were well over 200 people at the event held at the Amanda Harris Gallery of Contemporary […]
UFC partners with recording artist for music video
MMA Junkie reports of a rather unique partnership between the UFC and Canadian electronic-music guru Deadmau5, Joel Zimmerman. The UFC has loaned its brand for Deadmau5’s music video, “Professional Griefers” in what the UFC sees as part of its growth plan. UFC’s Chief Marketing Officer, Bryan Johnson, stated that the partnership was “a natural fit.” […]