Welcome to another edition of Payout Perspective. This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]
UFC
UFC 157 gate, attendance and bonuses
MMA Junkie reports that UFC 157 from the Honda Center in Anaheim, California was a sellout with a reported 15,525 in attendance for a $1.4 million gate. In addition, UFC head Dana White announced the bonuses which were $50,000 each. The winners of the bonuses were as follows: Fight of the Night: Dennis Bermudez v. […]
A look into the past ratings of UFC 157 main event fighters
The marketing of Liz Carmouche
UFC 157 will go down as a historical night for the company regardless of the PPV buys. For the first time the UFC has put its faith in women behind Ronda Rousey and Liz Carmouche. While we all know about Rousey, Carmouche is a compelling story that complements the company’s first foray into women’s MMA. […]
TUF 17 episode 5: 1.13 million viewers
Television By Numbers reports that TUF on FX this past week received an average viewership of 1.13 million viewers. The rating was good for a 0.6 rating. Via MMA Fighting: The show did healthy demographic numbers, doing a 1.45 in Males 18-34, the group the FOX family contracted with UFC to super serve. It also […]