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UFC 157: Payout Perspective

February 25, 2013 by Jason Cruz 13 Comments

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 157 from The Honda Center in Anaheim, California. In the main event, Ronda Rousey defeated Liz Carmouche in the first ever women’s bout in the UFC. Rousey submits Carmouche, UFC wins Saturday night’s title fight between Ronda Rousey and Liz […]

Filed Under: Featured, gate, mainstream, marketing, media, opinion and analysis, pay-per-view, Public Relations, sponsorships, UFC, xyience

UFC 157 gate, attendance and bonuses

February 24, 2013 by Jason Cruz 13 Comments

MMA Junkie reports that UFC 157 from the Honda Center in Anaheim, California was a sellout with a reported 15,525 in attendance for a $1.4 million gate.  In addition, UFC head Dana White announced the bonuses which were $50,000 each. The winners of the bonuses were as follows: Fight of the Night:  Dennis Bermudez v. […]

Filed Under: gate, UFC

A look into the past ratings of UFC 157 main event fighters

February 23, 2013 by Jason Cruz 4 Comments

As we get ready for Saturday’s fights, we take a look at how well the top of the card did in its recent fights with respect to ratings. Ronda Rousey Strikeforce: Rousey vs. Kaufman – 529K viewers Strikeforce: Tate vs. Rousey – 431K viewers No PPVs to go on here but Rousey’s fights have been […]

Filed Under: ratings, UFC

The marketing of Liz Carmouche

February 22, 2013 by Jason Cruz 3 Comments

UFC 157 will go down as a historical night for the company regardless of the PPV buys.  For the first time the UFC has put its faith in women behind Ronda Rousey and Liz Carmouche.  While we all know about Rousey, Carmouche is a compelling story that complements the company’s first foray into women’s MMA. […]

Filed Under: Featured, opinion and analysis, Public Relations, UFC

TUF 17 episode 5: 1.13 million viewers

February 22, 2013 by Jason Cruz 6 Comments

Television By Numbers reports that TUF on FX this past week received an average viewership of 1.13 million viewers.  The rating was good for a 0.6 rating. Via MMA Fighting: The show did healthy demographic numbers, doing a 1.45 in Males 18-34, the group the FOX family contracted with UFC to super serve. It also […]

Filed Under: ratings, TV, UFC

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