The Sports Business Daily reports that fantasy sports operator DraftKings has signed an exclusive partnership with the UFC. The deal, which was rumored to occur earlier this month now makes DraftKings an official sponsor of the UFC. The deal will include “offline and online branding assets for DraftKings” including “in-octagon signage” (which we’ve already seen) […]
UFC
Due to Reebok deal, James Krause states he’ll lose $20K in sponsor money
UFC Fight Night 61 draws 1.2M viewers, Prelims 813K
UFC Fight Night 61 airing on FS1 Sunday night drew an average viewership of 1.2 million viewers in initial overnight ratings according to Nielsen. It’s the second straight year that a February Fight Night from Brazil has exceeded expectations. Last February, UFC Fight Night 36 drew 1.4 million viewers on FS1. Last year’s event featured […]
UFC Fight Night 61 Attendance and Bonuses
MMA Junkie reports the attendance and bonuses from UFC Fight Night 61 in Porto Alegre, Brazil. The attendance for Sunday night’s event was 5,080 which was a sell out according to the UFC. The promotion indicated that it would like to hold another UFC event in a bigger venue when it returns. No gate was […]
UFC Fight Night 60: 913K, Prelims: 775K
MMA Payout has learned from a Nielsen source that Saturday’s UFC Fight Night 60 drew an average viewership of 913,000 viewers. The Prelims which aired prior to the event on FS1 drew 775,000 viewers. In the main event, Benson Henderson submitted Brandon Thatch in Henderson’s first fight at welterweight. The Prelims aired from 5:00pm PT […]