The main card of UFC Fight Night 77 Saturday night on FS1 drew an average viewership of 757,000 viewers. The prelims drew an average viewership of 609,000 on FS1 per Sports TV Ratings. The main card which aired from 10pm-12:56pm ET on Saturday night featured the third fight between Dan Henderson and Vitor Belfort. The […]
UFC
Belfort among 4 winning bonuses at UFC Fight Night 77
MMA Junkie reports the bonuses from UFC Fight Night 77 on Saturday night from San Paulo, Brazil. The bonuses were announced at the post-fight press conference. Vitor Belfort, Thomas Almeida, Alex Oliveira and Thiago Tavares pulled $50,000 bonuses for their performances. There were no “Fight of the Night” as all four fighters drew the bonuses […]
Recent issues dealing with media problematic with UFC stars
As many MMA fans watched Vitor Belfort battle Dan Henderson once again Saturday night, his dealings with the press leading up to UFC Fight Night 77 have been interesting to say the least. Belfort’s attempt to manage the media is just one of three interesting shots at controlling media perceptions. Deadspin and Bloody Elbow released […]
Rousey signs on with Monster Energy Drink
Ronda Rousey has signed an endorsement deal with Monster Energy Drink. The news comes ahead of her fight next week against Holly Holm. Notably, Rousey sported a Monster logo on her official Reebok kit at UFC 190. Financial terms of the deal were not disclosed. In addition to Rousey, Donald Cerrone, Conor McGregor and Daniel […]
TUF 22 Episode 7 draws lowest rating of season
TUF 22 drew an average viewership of just 379,000 on FS1 Wednesday night per Sports TV Ratings. It’s the lowest live viewership of the season. TUF 22 just came back from a week’s hiatus due to the World Series. The NBA on ESPN featuring New York and Cleveland in game 1 drew 2.296 million viewers […]