UFC Fight Night 91 drew 609,000 viewers on Wednesday night according to Nielsen. The event airing from 6pm to 8:43pm PT was the highest-rated sports event on cable television per Sports TV Ratings. However, it was the lowest-rated Fight Night this year. The event which featured Jon Lineker taking out Michael MacDonald drew 298,000 viewers […]
UFC
TUF 23 Episode 12 draws biggest ratings of season
The Ultimate Fighter 23 Episode 12 drew the highest rated episode of the season. It drew 601,000 (354,000 in the adult 18-49 demo) in overnight ratings and then increased to 798,000 viewers in adjusted DVR ratings. The final episode of the season set up the fights we saw last Friday at the TUF 23 Finale […]
UFC 200: Payout Perspective – Part 2 of 2
Welcome to UFC 200’s Part 2 of Payout Perspective. We are once again recapping the weekend that was in the UFC. UFC Sold to WME | IMG The news came out on Sunday that Zuffa, LLC had sold the UFC to an investment group spearheaded by William Morris Endeavor and International Management Group. As we […]
Dana White’s new deal grants him percentage of UFC’s net profits
Rousey featured in new Reebok #PerfectNever ad
Reebok launched a new digital ad featuring Ronda Rousey entitled, #PerfectNever. Dana White indicated that Rousey should be the next in line to challenge new women’s bantamweight Amanda Nunes if she so chooses. The ad includes a Rousey blog post on Reebok’s site and a new promotion for tickets to UFC 205 in New York […]