The Wall Street Journal reports that celebrities will hold an ownership interest in the UFC. 23 celebrities including Ben Affleck, Adam Levine and Serena and Venus Williams are investing in the company. Per the WSJ, it’s the “most significant business move” since the sale of the UFC this past July. Terms of the celebrity investments […]
UFC
TUF 24 Episode 5 draws 301,000 viewers
The 5th Episode of TUF 24 drew 301,000 viewers according to Sports TV Ratings. The episode is the lowest-rated of the season. The episode first aired Wednesday night on FS1 at 10-11pm ET. It drew 189,000 viewers in the adult 18-49 demo. Notably, MLB on ESPN drew more viewers in the same time slot. In […]
Aldo threatens to take UFC to court
MMA Fighting reports that a disgruntled Jose Aldo is talking about taking the UFC to court if he is not released from his contract. According to a Combate report, Aldo has talked to a lawyer about his legal possibilities. He has six fights left on his existing contract. Aldo was angered that the company passed […]
UFC Fight Night 95 draws 1.1M viewers on FS1
UFC Fight Night 95 drew 1.109 million viewers on Saturday night on FS1 per Sports TV Ratings. In addition, the prelims drew 838,000 viewers which preceded the main card. The main card aired from 10:00pm-1:08am ET on Saturday night at drew 582,000 viewers in the adult 18-49 demo. The prelims, which aired from 8:00-10:00pm ET, […]
Adweek feature focuses UFC’s debut in New York
Conor McGregor will face Eddie Alvarez for the UFC lightweight title at UFC 205 in New York. Adweek ran a feature on how brands are getting behind the company’s debut in the state. Earlier this year, New York lawmakers voted to legalize MMA in the state. While there are still bumps regarding the passage of […]