Last week’s Sports Business Journal reported on ESPN’s return to boxing. The article focused on Top Rank’s deal with ESPN this past July and how it transitioned from premium cable to basic cable. There was interest from Top Rank into obtaining a rights fee deal the likes of the UFC and Fox. A key point […]
UFC
UFC Fight Night 121 draws 815,000 viewers, prelims 775,000
UFC Fight Night 121 drew 815,000 viewers on FS1 Saturday night per Nielsen. The prelims which preceded the main card on the network drew 775,000 viewers on the network. The main event featured Fabricio Werdum as he defeated Marcin Tybura via unanimous decision in a heavyweight matchup. The prelims featured bout saw Ryan Benoit score […]
New sponsors sign with UFC thanks to Endeavor, Performance Institute
The Sports Business Journal had another issue dedicated to combat sports and the UFC was a part of it with an article about how the new owners have opened up new spaces for sponsorships. With the new ownership, Endeavor took over the role of sponsorship sales as the UFC’s department was cut as part of […]
As of now, no takers for UFC’s new media right deal
The Sports Business Journal reports the UFC’s current state of negotiating a new media rights package once its deal with FOX is up. Currently, the new asking price of $450M per year is a stiff increase that is not garnering a lot of interest at this point. The current deal with FOX is worth $120 […]
UFC attendance and bonuses (only 3 $50K bonuses awarded)
The UFC announced the attendance, gate and bonuses for Saturday’s Fight Night 121 from Sydney, Australia. Only 3 bonuses were handed out. The bonus winners were Tai Tuivasa, Nik Lentz and Damien Brown. Tuivasa and Lentz drew the Performance bonuses of $50,000 each while Brown earned Fight of the Night honors. Brown’s opponent, Frank Camacho, […]