The private equity firm with 71% of the voting power of Endeavor is exploring options to take the company private including purchasing the company per Sportico. However, it is not looking to sell TKO Holdings, the new property which includes the WWE and UFC. Endeavor, which is valued at $8.4 billion, indicates that it believes […]
UFC
Breaking – Jon Jones out of UFC 295
Dana White announced on X that Jon Jones is injured and the new main event for next month’s event in New York will be Jiri Prochazaka taking on Alex Pereira. The replacement fight for Jones against Stipe Miocic is Sergei Pavlovich vs. Tom Aspinall. The event takes place on November 11th at Madison Square Garden […]
Bud Light returns to sponsor UFC in 6-year, $100M pact
Bud Light returns to the center of the Octagon in 2024 as the two announced a 6-year partnership that is estimated at $100 million. The deal means that it is ending its relationship with Modelo (the brand anyway as the two companies are owned by the same parent) which began in 2017. Anheuser-Busch and Bud […]
UFC 294 bonuses
UFC 294 took place at the Ethiad Arena in Abu Dhabi. The event saw 4 Performance Bonuses led by the lightweight champion Islam Makhachev. Makhachev stopped Alexander Volkanovski in the very first round of the rematch from earlier this year. It was a head-kick that spelled the end of the night for the featherweight champ. […]
UFC extends deal with Abu Dhabi through 2028
The UFC announced on Thursday in the U.S. that it has extended its partnership with The Department of Culture and Tourism through 2028. The deal expands the relationship that will not only see UFC PPV events in Abu Dhabi but Fight Night events which will take place across the Middle East and North Africa [MENA] […]