Selected quotations from Chapter 11, The Law of Fellowship in The 22 Immutable Laws of Branding by Al and Laura Ries: In order to build the category, a brand should welcome other brands. Greed often gets in the way of common sense. Not only should the dominant brand tolerate competitors, it should welcome them. The […]
UFC
Jakks Pacific & Round 5 MMA Sign Sub-Licensing Agreement with UFC
Jakks Pacific, the manufacturer of toy collectibles and master toy licensee of the UFC, has signed an agreement with Round 5 MMA to sub-license UFC talent rights. As always, Payout Perspective follows the press release below: JAKKS Pacific, Inc. (Nasdaq: JAKK), leading U.S. toymaker and master toy licensee for Ultimate Fighting Championship® (UFC®), announced today a sub-licensing […]
Countdown to UFC 101 Rating
Countdown to UFC 101, which aired last night on Spike TV, drew in a sizeable 805,000 viewers. The historical average is somewhere in and around the 600,000 mark. It’s been quite difficult as of late to make any sort of correlation between Countdown ratings and PPV buyrates. The following illustrates the inconsistencies between Countdown and […]
Fedor-Strikeforce Analysis
By Kelsey Philpott Fedor signing with Strikeforce is a complex issue not because of the deal itself, but because of the underlying implications it may or may not have for the MMA community as a whole. Thus, we’ll take a look at the signing from the viewpoint of the many different stakeholders in this situation. […]
Dana White on Potential TV Deal
On Friday, Dana White answered numerous questions in regards to the possibilities surrounding a network TV deal. Here is a summary of the discussion: Re: ESPN US “[Pause] Nope [No comment]. I mean, obviously, we’re always talking to networks, and I’m confident – I’m very confident. I’ve always said that we’ll be on network television, […]