With the results in from ten of the UFC’s twelve pay-per-views, the company appears certain to post a record number of pay-per-view buys in 2008. The company’s current record year came in 2006 when it posted an estimated 5.2 million buys. With the returns from UFC 88 and UFC 92 outstanding, the company has already […]
UFC
1.25M Buys for De La Hoya-Pacquiao; UFC 91 Reportedly Set to Top 1M
Multichannel reports that HBO has announced that Saturday’s fight between Oscar De La Hoya and Manny Pacquiao drew 1.25 million buys. The event generated $70 million in pay-per-view revenue. The Los Angeles Times reports that De La Hoya and Pacquiao were guaranteed $20 million and $11 million respectively. “De La Hoya-Pacquiao definitely exceeded our expectations,” […]
Early Returns: UFC 91 Expected to Exceed 800,000 Buys
MMAPayout.com has learned that based on early returns, UFC 91 is expected to exceed 800,000 pay-per-view buys, but will likely fall short of the one million buy benchmark. Indications from the early numbers trickling in from the disparate pay-per-view universe suggest that the event will finish in the 800,000 – 900,000 buy range. While short […]
Reflections on a Changing MMA Financial Landscape
MMAPayout.com Special Contributor Todd Martin gives his take on the Fitch situation, what happened to Werdum and how both situations tie into the general UFC negotiating landscape. Todd has followed the business of MMA since its inception and has written about the business for a variety of publications including the Los Angeles Times, SI.com and […]
UFC Needs to Adapt Management Philosophy
Dana White has almost single-handedly navigated a tarnished brand and a banished sport from the brink of death to the brink of mainstream acceptance and international popularity. Along the way, he has used an unparalleled level of cunning skill and unrelenting passion to micro-manage every detail of the UFC in order to carve it a […]