In the past few years, marketing during fight week has proven extremely valuable in motivating consumers to purchase a PPV event. Thus, I suspect the UFC will pull out all of the stops this week to promote UFC 114, because this event could wind up pushing 800k – which is remarkable for a non-title bout […]
TV
Rashad vs. Rampage, Episode 2: 875,000 Viewers
MMAPayout.com has learned that episode two of UFC Primetime: Rashad vs. Rampage generated 875,000 viewers, which is the fourth best rating in the now eight episodes of the series. Payout Perspective: The UFC has to be happy with these ratings – the exposure for the Rashad vs. Rampage fight is definitely going to help the […]
TUF 11, Episode 8: 1.0 HH Rating
MMAPayout.com has learned that the eighth episode of The Ultimate Fighter season 11 earned a 1.0HH rating on the basis of 1.3 million viewers on Wednesday night. The show earned a 1.54 in the M18-34 and a 1.2 in the M18-49. Quarterly hours: .91, .92, 1.05, 1.02 Payout Perspective: This was the 1.0 drop that […]
Strikeforce: Heavy Artillery – 308,000 Viewers
The Staff at MMAJunkie are reporting that Strikeforce: Heavy Artillery drew 308,000 viewers on Showtime last Saturday, which marks a 40% drop from the last time the promotion ran a big show on the network (January 30th – Strikeforce: Miami). This past weekend’s “Strikeforce St. Louis: Heavy Artillery” event, which featured the long-awaited return of […]
UFC PPV Coming to Roku Player
The UFC has announced a new, multi-year distribution deal with streaming content provider Roku, which will allow its 500,000 subscribers to purchase UFC PPV events starting with UFC 114 on May 29th. UFC® FIGHTS LIVE ON ROKU STARTING WITH UFC 114: RAMPAGE vs EVANS Las Vegas, NV (USA) – For the first time ever, […]