Welcome to another edition of Payout Perspective! This week we’ll be taking a look at the UFC’s debut in Vancouver, British Columbia with UFC 115: Liddell vs. Franklin. The sold out event at General Motors Place featured a light heavyweight bout between two UFC legends – Liddell and Franklin – in addition to a co-main […]
TV
UFC 114 Prelims: 1.6 Million Viewers
MMAPayout.com has learned that the UFC 114 Prelims on Spike TV drew a 1.1 HH rating on the strength of an average audience of 1.6 million viewers on Saturday night. The broadcast also drew a 1.6 in M18-34 and a 1.55 in M18-49. Quarterlies: 1376k, 1535k, 1689k, 1784k Payout Perspective: The UFC 114 Prelims rank […]
Hershman on Showtime Production
Loretta Hunt of Sherdog recently interviewed Ken Hershman, vice-president of Showtime sports and event programming, to discuss Showtime’s relationship with Strikeforce. The entire article is an interesting read, but nothing more so than the following talk about television production. “The business objective there is to sell pay-per-views and they use Spike TV as a vehicle. […]
TUF 11 & Primetime Ratings
MMAPayout.com has learned that episode nine of TUF 11 drew a 1.1 HH rating on the strength of 1.5 million viewers Wednesday night, which is an improvement from last week’s episode (season low 1.0). The broadcast also drew well in the M18-34 and M18-49 demographics with a 1.53 and 1.33, respectively. Quarterlies: .99, 1.06, 1.05, […]
100 Annual UFC Shows Possible?
John Morgan of MMAJunkie reports that the UFC has already begun the preliminary research necessary to determine whether an office in China is feasible and worthwhile. The goal of the UFC is to begin expanding its reach with localized versions of TUF in several different markets and eventually to begin promoting 100 shows per year. The […]