Loretta Hunt of Sherdog recently interviewed Ken Hershman, vice-president of Showtime sports and event programming, to discuss Showtime’s relationship with Strikeforce. The entire article is an interesting read, but nothing more so than the following talk about television production. “The business objective there is to sell pay-per-views and they use Spike TV as a vehicle. […]
TV
TUF 11 & Primetime Ratings
MMAPayout.com has learned that episode nine of TUF 11 drew a 1.1 HH rating on the strength of 1.5 million viewers Wednesday night, which is an improvement from last week’s episode (season low 1.0). The broadcast also drew well in the M18-34 and M18-49 demographics with a 1.53 and 1.33, respectively. Quarterlies: .99, 1.06, 1.05, […]
100 Annual UFC Shows Possible?
John Morgan of MMAJunkie reports that the UFC has already begun the preliminary research necessary to determine whether an office in China is feasible and worthwhile. The goal of the UFC is to begin expanding its reach with localized versions of TUF in several different markets and eventually to begin promoting 100 shows per year. The […]
UFC 114 Fight Week
In the past few years, marketing during fight week has proven extremely valuable in motivating consumers to purchase a PPV event. Thus, I suspect the UFC will pull out all of the stops this week to promote UFC 114, because this event could wind up pushing 800k – which is remarkable for a non-title bout […]
Rashad vs. Rampage, Episode 2: 875,000 Viewers
MMAPayout.com has learned that episode two of UFC Primetime: Rashad vs. Rampage generated 875,000 viewers, which is the fourth best rating in the now eight episodes of the series. Payout Perspective: The UFC has to be happy with these ratings – the exposure for the Rashad vs. Rampage fight is definitely going to help the […]