MMAPayout.com has learned that UFC on Versus 2 drew a .86HH on the strength of 991,000 average viewers on Sunday evening. These numbers are down by just over 20% from the UFC’s debut on Versus last March, which saw the UFC earn a 1.1 HH rating with 1.24 million viewers. Payout Perspective: The numbers are […]
TV
RDA TV Sells More UFC Programming
UK-based sports programming distributor RDA TV has reportedly sold a host of new MMA programming content to television networks in France, Turkey, and the Ukraine. The company has recently licensed UFC programming to ESPN Classic for France, Digiturk in Turkey and QTV in Ukraine. RDA TV previously licensed UFC programming to ESPN for the U.K., […]
UFC on Versus 2 Gets Split-Screen Commercials
John Ourand of the Sports Business Daily is reporting that Versus will experiment with the use of split-screen commercial breaks in its broadcast of UFC on Versus 2 this Sunday. Versus will run “five or six” of its commercial breaks in a split-screen format next to its live coverage of Sunday’s UFC2 on Versus at […]
Strikeforce Challengers 9: 197,000 Viewers
The Staff at MMAJunkie are reporting that Strikeforce Challengers 9 drew 197,000 viewers on Friday, July 23, but peaked at 254,000 for the night’s co-main event between Sarah Kaufman and Roxanne Modafferi. Ratings for this past weekend’s Showtime-televised Strikeforce Challengers 9 event proved solid as the show averaged an audience of 197,000 viewers, an industry […]
NBC’s Ultimate Women Challenge
The website for Ultimate Women Challenge is claiming that the proposed reality television series that will pit 16 women against one another in a mixed martial arts tournament will air to over 60 million homes on NBC this September. Payout Perspective: This isn’t a done deal just yet; there’s been no official press release or […]