MMA Weekly reports that the UFC will run a GSP-Jake Shields “Primetime” series in leading up to their main event at UFC 129 in Toronto. Via MMA Weekly: “Yeah we’re going to do a Primetime on those two,” White confirmed to MMAWeekly.com. “So everything you didn’t know about Georges St-Pierre from the other 7 Primetimes, […]
TV
UFC all over NYC pre-UFC 128
The UFC is taking advantage of UFC 128 by doing a lot of hype for the event in NYC. Here are several examples: Chuck Liddell joining NYC firefighters to march in the St. Patrick Day’s Parade. Liddell even dyed his beard green for the event. (H/t Cagewriter) Brandon Vera and Dominick Cruz talking to school […]
Jones’ “In the Moment” scores 555,000 viewers
MMA Junkie reports that Jon Jones’ pre-UFC 128 special, “In the Moment” garnered 555,000 viewers. Jones’ half-hour feature outscored the regular countdown show which drew 406,000 viewers. The success of the special may mean that “In the Moment” specials may return for future events. Payout Perspective: The strong ratings show the popularity of Jones. Even […]
Bellator 36 ratings up from MTV2 debut
MMA Junkie reports that Bellator 36 on MTV2 had 230,000 viewers this past Saturday with the immediate replay receiving more viewers at 241,000. Via MMA Junkie: The live airing earned a 16 percent increase from this season’s debut episode, and the immediate replay earned an astounding 90 percent increase over the previous week’s replay broadcast. […]
Jon Jones featured in WSJ, on Spike TV
The UFC is getting ready for the reign of Jon Jones as Light Heavyweight Champ. The Wall Street Journal ran a feature on Jones in lieu of his title fight against Mauricio Rua. In addition, Jones will have his own pre-event preview show, “Jon Jones: In the Moment.” From the WSJ article entitled, “Has UFC […]