TV By The Numbers reports on the overnight ratings for UFC on FOX 3, as it wins the time slot for adults 18-49 with a 1.0 rating and a 4 share with an estimated 2.25 million total viewer average (the numbers may be adjusted upwards due to the nature of live programming). The report states the following: […]
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Apex Sports Agency Acquires One Fighting Championship North American Brand Rights
Apex Sports Agency (ASA) today announced that a partnership with top Asian fight organization ONE Fighting Championship (ONE FC) has been agreed to. With this pact, ASA will now exclusively handle all North American sponsorship and media negotiations for ONE FC. ONE FC is one of the world’s largest mixed martial arts (MMA) promotions. They […]
TUF Live Episode 8: 929,000 viewers
MMA Junkie reports that the eighth episode of TUF Live averaged 929,000 viewers. Its the lowest ratings ever for the TUF series. TUF Live Episode 1: 1.28 million viewers TUF Live Episode 2: 1.1 million viewers TUF Live Episode 3: 1.2 million viewers TUF Live Episode 4: 1.1 million viewers TUF Live Episode 5: 947,000 […]
Blue Chip Sponsor Anheuser-Busch Warns UFC About Fighters’ Sexist, Homophobic Comments
AdvertisingAge reports that Anheuser-Busch, a major blue chip sponsor for the UFC, has “reprimanded the mixed-martial arts organization for remarks made by some fighters”. Multiple advocacy groups have recently criticized UFC employees and fighters for using comments described as “sexist and homophobic.” A-B recently released a press release which stated the following: “We’ve communicated […]
Fox Sports-Golden Boy enter TV deal for live events
The Sports Business Journal reports that Fox Sports and boxing promoter Golden Boy Promotions have entered into a multiyear, six figure agreement. The deal will give Fox Sports live events on Fox Deportes and Fuel TV. At least one live event each month will be shown on the Fox networks although no plans are in […]