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UFC 160: Payout Perpective

May 26, 2013 by Jason Cruz Leave a Comment

Welcome to another edition of Payout Perspective.  This time we take a look at UFC 160 at The MGM Grand where Cain Velasquez made quick work of Bigfoot Silva. Same time this year 364 days before Saturday Bigfoot Silva wore the crimson mask and bloodied the Octagon canvas at the hands of Cain.  This time, […]

Filed Under: Featured, gate, opinion and analysis, pay-per-view, payouts, Public Relations, sponsorships, TV, Twitter, UFC, Zuffa

UFC on FX 8: 1.3 million viewer average

May 22, 2013 by Jason Cruz 15 Comments

MMA Fighting reports ratings for UFC on FX 8 were down from last event’s high as Saturday’s event from Brazil scored 1.3 million viewers.  The 1.3M figure is on average with ratings for UFC on FX shows. Saturday’s main event on FX saw Vitor Belfort KO Luke Rockhold with a highlight reel reverse head kick. […]

Filed Under: ratings, TV, UFC

YouTube’s new fee-based subscription service includes UFC channel

May 10, 2013 by Jason Cruz 1 Comment

MMA Junkie reports that the UFC has launched a fee-based subscription service with YouTube. The UFC is one of several channels that is part of a YouTube Pilot Program that subscribers can pay a fee to watch its programming. “UFC Select” offers a 2 week free trial but will be $5.99 per month. Eight fights […]

Filed Under: new media, TV, UFC

Mayweather Payout Perspective

May 7, 2013 by Jason Cruz 17 Comments

Welcome to a special edition of Payout Perspective where we take a look at Floyd Mayweather’s latest fight since last May as he took on Robert “The Ghost” Guerrero at the MGM Grand in Las Vegas, Nevada. Mayweather fights technical masterpiece against Guerrero It wasn’t exciting but Mayweather showed that he still has it. While […]

Filed Under: boxing, CBS, Featured, Golden Boy, pay-per-view, Showtime, sponsorships, TV

Mayweather-Showtime set for first PPV together Saturday

May 3, 2013 by Jason Cruz 8 Comments

The Sports Business Journal ran an article on Floyd Mayweather’s new promotional partner, Showtime, in lieu of his upcoming fight Saturday.  The article addressed how CBS has boosted the promotion of his upcoming fight. The allure of expanding the reach through promotion of his fights on the CBS network may have enticed Mayweather to switch […]

Filed Under: boxing, CBS, Golden Boy, Showtime, sponsorships, TV

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