Monday night’s Countdown to UFC 104 drew an average viewership of 524,000 on Spike TV, which is below the yearly average of 676,000 and also below last year’s average of 613,000. Interestingly, the program has experienced a material drop in its ratings over the past three months: 2009 95 632,000 96 703,000 97 774,000 98 774,000 […]
TUF
TUF 10, Episode 5: 2.2HH rating
MMAPayout.com has learned that last night’s The Ultimate Fighter: Heavyweights earned a 2.2 household rating for an average viewership of 2.8 million. Episode five also drew a 3.3 ni M-18-34, and 2.9 in M18-49. Payout Perspective: TUF 10 has yet to dip below the 2.0 HH average rating, which is remarkable considering that prior to […]
TUF 10, Episode 4: 2.2 HH
MMAPayout.com has learned that Episode 4 of TUF 10 earned a 2.2 household rating last night for an average viewership of 2.8 million viewers. TUF was the highest rated television program in the nation with respect to males aged 18-34 – scoring a rating of 3.8 with 1.1 million viewers. The show also garnered a strong 2.4 amongst males 18-49. Quarter […]
TUF 10 Ratings Present Conversion Problem
Dave Meltzer of the Wrestling Observer details TUF 10’s dominance of the male 18-34 year-old demographic: About 2.28 million Males 18-34 watched the fight (Kimbo vs. Nelson) on the first broadcast, a 7.86 rating in that demographic, and a new record. Another 450,000 watched the replay. For the show itself, the 6.86 rating in Males 18-34 and […]
DVR/TIVO Viewership Adds to TUF 10 Ratings
MMAPayout.com has learned that the premier episode of The Ultimate Fighter 10 saw a material benefit to its viewership from DVR/TIVO playback. The episode which debuted on September 16th saw a ratings increase of 9% across all demographics: Ratings with DVR HH average: 4.5 million viewers M18-34: 5.73 rating M18-49: 4.66 rating Ratings without DVR HH average: 4.1 […]
