The UFC and Modelo announced a three-year extension of their sponsorship deal which is reported as big in the ‘low eight figures’ per the Sports Business Journal. The deal includes an activation component in which the partnership will work with nonprofit Rebuilding Together to revitalize gyms across the country. The extension, announced last week, includes […]
Sports Business Journal
Report: UFC 264 draws 1.8M global PPV buys
The Sports Business Journal’s John Ourand reports that UFC 264 scored 1.8 million PPV buys. Of the total global buys, 1.3 million buys were domestic on ESPN+. The event featured the third fight between Dustin Poirier and Conor McGregor with the “Diamond” winning via TKO due to McGregor’s broken tibia. ESPN went all out with […]
ATT gets into NIL space
American Top Team will be offering Name, Image, Likeness contracts to every University of Miami scholarship football player according to the Sports Business Journal and Gary Ferman of Canesport.com. At the beginning of the month, college student athletes were allowed to solicit their Name, Image and Likeness for monetary compensation. Previously, this was forbidden by […]
SBJ lauds UFC’s return during pandemic
Despite several fights being called off over recent weeks due to positive COVID-19 tests, the Sports Business Journal wrote an article this past week praising the UFC efforts during the pandemic. The article starts off with the lead, “The UFC does not get enough credit for thriving as a media property during the pandemic.” The […]
McGregor, Joshua top social media adds for 2019
The Sports Business Journal unveiled its Combat Sports Special Issue this past week which included several interesting tidbits about the changing landscape of boxing. One of the points it reported on was the importance of social media among combat sports athletes. MVPIndex compiles the reach, engagement and conversation among 90,000 athletes. This year, Conor McGregor […]