Welcome to another edition of Payout Perspective: This week we’ll be taking a look at Strikeforce’s debut on CBS Primetime held this past Saturday, November 7th outside of Chicago, Illinois at the Sears Centre. The evening featured a heavyweight clash between Fedor Emelianenko and Brett Rogers, but also notable appearances from Jake Shields, Jason Miller, and Gegard Mousasi. […]
ratings
DVR Playback Confusion: Ratings & Ad Spot Value
Bill Gorman of TVbytheNumbers talks about the confusion that the NY Times is likely to create with a recent article stating that DVR playback is actually helping (and not hurting) commercial ad viewership. Everyone is used to program ratings increases from “DVR viewing” being defined as the increase from Live+SD program ratings (which is available […]
TUF 10, Episode 8: Ratings
The eighth episode of The Ultimate Fighter 10: Heavyweights drew a 1.8HH rating for an average audience of 2.5 million viewers on Wednesday night. The show also played well in the M18-34 and M18-49 demographics, pulling a 3.1 and 2.6, respectively. Payout Perspective: Here’s a look at the ratings over the last eight episodes: […]
DVR Data Pushes TUF 10, Episode 3 Ratings
MMAPayout.com has learned that the Live+7 Day playback data (DVR) for the third telecast of TUF 10 (Wed 9/30) has pushed the episode’s ratings even higher: The Live+Same Day M18-34 rating was a 6.81. The addition of 7 day playback increased the number to a 7.34 – an increase of +8%. The average audience increased […]
Dream 12 Ratings
The numbers are in and last week’s Dream 12 drew a 1.7% share. Additionally, the headline bout featuring Overeem and Thompson, which ended in just 33 seconds, drew the largest audience of the night, but for only 2.7%. Payout Perspective: Dream 12 was the organization’s first caged event, but the experiment – set to become something of an […]