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Public Relations

Pro-SOPA editorial may have led to hacking of UFC.com

January 22, 2012 by Jason Cruz 2 Comments

The UFC’s Executive Vice President and General Counsel Lawrence Epstein wrote an op-ed in Sunday’s Las Vegas Review Journal in defense of the UFC’s position in favor of SOPA. On the same day, the UFC web site was hacked in what is believed to be a response to the UFC’s position on the bill. In […]

Filed Under: Featured, opinion and analysis, Public Relations, UFC

UFC announces PED policy same day news of Lawal’s positive test

January 17, 2012 by Jason Cruz 3 Comments

The UFC announced that it will institute a pre-contract performance enhancing drug (PED) screening for fighters that will compete in the UFC (and Strikeforce). The news comes on the heels of numerous outlets including MMA Weekly reporting that Strikeforce’s King Mo Lawal tested positive for an anabolic steroid, Drostanolone. Via UFC press release: Continuing a […]

Filed Under: Drug Testing, Public Relations, UFC

UFC responds to ESPN piece

January 16, 2012 by Jason Cruz 18 Comments

The UFC released its response to ESPN’s feature on fighter pay. Dana White introduced ESPN’s full-length interview of Lorenzo Fertitta and called ESPN’s story “a piece of trash.” The response video is what the UFC calls the unedited version of Fertitta’s interview which implies that ESPN edited its story to fit with what it wanted […]

Filed Under: Featured, payouts, Public Relations, UFC, Zuffa

XBox Live offers UFC 142 for free for spurned users

January 12, 2012 by Jason Cruz 6 Comments

MMA Mania reports that XBox Live users that tried to order UFC 141 will now get UFC 142 for free this weekend. In addition, spurned users will receive a month of XBox Live Gold for free. Originally, XBox planned a big rollout of the UFC on its platform by offering UFC 141 to 30,000 users. […]

Filed Under: pay-per-view, Public Relations, UFC

Rich Franklin on “The Doctors”

January 11, 2012 by Jason Cruz Leave a Comment

MMA Junkie reports that the UFC’s Rich Franklin made an appearance today on “The Doctors” daytime talk show. Franklin describes practical tips for self-defense. The segment featuring Franklin is here: Payout Perspective: Although the “self-defense tactics” segment has been done over and over again, its nice to see Franklin appear on the show. Unlike Bas […]

Filed Under: Public Relations, UFC

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