John Ourand of the Sports Business Daily is reporting that Versus will experiment with the use of split-screen commercial breaks in its broadcast of UFC on Versus 2 this Sunday. Versus will run “five or six” of its commercial breaks in a split-screen format next to its live coverage of Sunday’s UFC2 on Versus at […]
UFC
MMA Sponsor News
Nutritional supplement company MusclePharm has announced the signing of an exclusive distribution deal with PSI Distribution in Australia and New Zealand worth an estimated $2 million. “Securing an exclusive partnership with PSI in the Australian market is a strategic move in taking advantage of the exposure the UFC partnership has created for MusclePharm,” MusclePharm Executive […]
Predicting the Business of UFC 117
Damon Martin of MMAWeekly reports on yesterday’s UFC 117 media conference call in which Chael Sonnen tore into Anderson Silva yet again. In one of the most memorable conference calls since Rashad Evans and Quinton “Rampage” Jackson took over the UFC 114 call a few months ago, Sonnen let everyone know how he felt about […]
SBJ Profiles UFC’s Tom Wright
This week’s Sports Business Journal uses its industry spotlight feature to profile the UFC’s new Director of Canadian Operations, Tom Wright. In trying to secure regulation and sanctioning in Canada, is there an order of provinces or some provinces that are top priority? No. 1 would be Ontario, where Toronto is located. We are working […]