An interesting end of the year prediction came out of the Sports Business Daily (h/t Sports Business Daily and John Ourand) earlier this week. From the Sports Business Journal: Versus will change its name to something that incorporates the NBC Sports brand. Versus is going to become the NBC Sports Channel or the NBC Sports […]
UFC
WEC 53: Payout Perspective
Welcome to another edition of Payout Perspective: WEC edition. The final WEC event took place in Glendale, Arizona at the Jobing.com arena. In the main event, hometown favorite Benson “Smooth” Henderson faced Anthony “Showtime” Pettis. Fitting for the WEC, it ended with a flourish with the kick seen everywhere. Business Storylines It’s Showtime! Pettis claims […]
White pays for girl’s liver transplant
UFC head Dana White is paying a substantial part of the costs for a liver transplant for the baby daughter of a well-known Muay Thai instructor. Rattanachai “Kru Nai” Jadngooluem’s four-year old daughter Tuptim, will be the recipient of the new liver. Jadngooluem teaches in Phuket, Thailand at Tiger Muay Thai, where many professional MMA fighters have […]
UFC Makes Weekly Top Twitter Trends List
Simon Dumenco of Advertising Age reports on the trendiest topics on Twitter from last week. The list includes the UFC at #10, ahead of the NFL and the other major North American sports leagues. “And it’s interesting to me,” Liz continues, “how in the past couple of years, the UFC — Ultimate Fighting Championship — has become […]
The Promotional Value of the Pettis Kick
Anthony Pettis became a worldwide trending topic on Twitter on Thursday, December 16 when in the 5th round of his WEC lightweight championship fight he leapt from the ground, pushed off the cage, and delivered a roundhouse kick to the face of a stunned Ben Henderson and dropped him to the floor. Naturally, my reaction […]