Welcome to another edition of Payout Perspective! This week we’ll be taking a look at UFC 120: Bisping vs. Akiyama that was held on Saturday, October 16th from the O2 Arena in London, England. In addition to Bisping vs. Akiyama, the event featured a host of British and European fighters including Dan Hardy, John Hathaway, […]
UFC
Rallying Cain: LA fans come out for Velasquez
Kicking off fight week for UFC 121, the UFC organized a public rally for Cain Velasquez this past Sunday. The “Cain Train” featured Velasquez in a meet and greet with fans and the media. Payout Perspective: From a PR standpoint, the old-fashioned public rally provided good video and photo ops for media and fans. The […]
UFC Title bouts in the UK in the near future?
One of the storylines for UFC 120 is the burgeoning success of the UFC in the UK. UFC UK president Marshall Zelzanik spoke earlier this week about the possibility of UFC Championship fights being held across the pond. “Obviously, championship fights for the most part are elevated to the pay-per-view cards,” Zelaznik told MMA Junkie, […]
UFC 120: Storylines
MMAPayout will be taking a look at the storylines heading into UFC 120: Bisping vs. Akiyama, which will be held at the O2 Arena in London, England on Saturday, October 16, 2010. UFC President Dana White talks ‘University of Life’ in Oxford Union address It is 10 years next January since White and his partners, […]
TUF episode No. 5 and UFC Primetime episode 2 ratings
MMA Payout has learned that the fifth episode of TUF earned an average audience of 1.9 million viewers and an overall 1.34 household rating. The 1.9 million viewers is a season high. This week’s TUF garnered a strong 1.93 rating in M18-49 and a 2.2 in M18-34. The quarter hours/ hh rating are as follows: […]