MMA Junkie reports that this past Saturday’s UFC 122 in Olberhausen, Germany drew 8,421 fans for an estimated gate of $600,000. The figures were revealed in the post-event press conference. The numbers were less than the UFC’s last visit to Germany in June 2009. UFC 99 at the Lanxess Arena in Cologne drew 12, 854 and […]
UFC
Nelson’s UFC career on hold due to contractual issues
MMA Junkie reports on the latest developments involving Roy Nelson. Dana White announced that Nelson was pulled off the January 1st card as a result of a contractual issue with Roy Jones’ promotion company. Nelson will not fight for the UFC until those issues are cleared up. Via MMA Junkie: Nelson headlined a MMA/boxing hybrid […]
UFC spoofs LeBron’s “decision” in viral video
The following UFC video has been making its rounds. Its a parody of the LeBron “Rise” Commercial: Payout Perspective: This is another example of the UFC utilizing social media to promote its brand. At the end of the video, the UFC reminds viewers to watch UFC 122 on Spike TV. I like how the parody maintains […]
The Ultimate Fighter 12, Episode 9 garners audience of 1.8 million viewers
The Ultimate Fighter 12, Episode 9 earned a 1.3 household rating and averaged 1.8 million viewers. It earned a 1.79 with M18-49 and a 2.10 in M18-34. Spike TV confirmed these numbers via email to MMA Payout. Quarterlies: 1.22/1.24/1.24/1.36 Payout Perspective: This week was a better ratings week for TUF, especially with M 18-34, which […]
The UFC’s Roadmap in China: Long-Term
The Chinese market is full of potential. China’s population is extremely large. Its economy is growing and a sizable middle class has begun to emerge in many urban areas. China is also a nation steeped in martial arts tradition. Yet, China is also a very challenging market to enter and the UFC will need a well-defined […]