The Sports Business Journal reported last week that the UFC brokered a deal with online slot machine maker Endermol. The deal licenses fighters’ likenesses and fight footage from the UFC on slot machines. The UFC sees this as a good extension of its brand that may expand in the future. Via the Sports Business Digest: […]
UFC
Update on Zuffa vs. New York lawsuit
Defense counsel for New York has made its appearance and were granted extra time to file its answer to the Zuffa’s lawsuit. The court will allow attorneys for the New York Attorney General and the New York County District Attorney until January 11, 2012 to respond. As for the Zuffa’s Complaint, MMA Payout takes a […]
RYU is newest UFC sponsor
The Portland Business Journal reports that Respect Your Universe, Inc.(RYU) has struck a deal with the UFC to become an official event sponsor. Fans of MMA will begin seeing the name and logo of the clothing company based out of Portland, Oregon beginning at UFC 141. RYU is a publicly traded company that is led […]
Bones vs. The Rock in ESPN Poll
After his win this past Saturday, Jon Jones visited the ESPN campus to do some interviews. In addition, he shot this “informal” video to promote himself in a poll against the WWE’s Dwayne Johnson.ESPN SportsNation conducted the poll for its second annual “The Awesomest Dude of 2011.” (H/t: MMA Mania) Payout Perspective: Its nice […]
UFC 140: Payout Perspective
Welcome to another edition of Payout Perspective. This week we look at the UFC’s return to Toronto as the UFC made a stop at the Air Canada Center as Jon Jones defended his title against Lyoto Machida. Jones chokes out Machida Despite losing the first round, Jon Jones showed resolve to come back and defeat […]