The Sports Business Journal’s Adam Stern reports that UFC 269 drew “slightly more than” 500,000 PPV buys on ESPN+. .@ESPNPlus sold slightly more than 500,000 PPV units for #UFC269 last month, per SBJ sources. pic.twitter.com/EE5Yuqe7UE — Adam Stern (@A_S12) January 20, 2022 UFC 269 took place Saturday, December 11th at T-Mobile Arena in Las Vegas, […]
UFC
UFC NFTs releasing Sunday
The Sports Business Journal reports that the UFC and Dapper Labs are rolling out UFC NFTs. The packs will cost $50 each with athletes receiving 50% of the revenue. The product is called UFC Strike and will be similar to the NBA’s Top Shot NFTs. Per the report Endeavor is an investor in Dapper Labs […]
UFC on ESPN 32 draws 482K viewers
UFC Fight Night: Kattar vs. Chikadze drew 482,000 viewers on ESPN Saturday night per Nielsen via ShowBuzz Daily. It drew 201,000 viewers in the A18-49 demo and a household rating of 0.28. The telecast made it 9th overall in cable ratings on Saturday. It drew 0.15 in A18-49, 0.10 F18-49, 0.21 M18-49, 0.08A18-34, 0.06 F12-34, […]
Ngannou gets Cryptocurrency sponsorship via Cash App
Francis Ngannou has landed a crypto sponsorship outside of the UFC per Sports Business Journal. The UFC Heavyweight Champion will receive his fight purse in Bitcoin via a partnership with Cash App. Notably, the UFC’s official cryptocurrency sponsor is Crypto.com. Per the report, the UFC is not involved in this promotion and Ngannou will convert […]
UFC changes health and safety protocols
The UFC is changing its health and safety protocols for dealing with COVID-19 per a report from MMA Junkie. The new protocols will allow athletes and corners that have been fully-vaccinated to no longer to test or quarantine outside of a pre-departure PCR or antigen test. The new rules will require proof of vaccination and […]