Spike TV announced that it is launching a new marketing campaign around the network’s sports programming. The campaign dubbed, “Fighters First” seeks to promote the fighters as individual brands. It can be viewed as a slight at the UFC which has shown its brand is bigger than its fighters, the campaign highlights the fighter in […]
UFC
Jones returns home after probation violation hearing
Judge Michael E. Martinez added new terms to Jon Jones’ probation as a result of a recent moving violations. Jones was free to return home with the added stipulations which include attending an anger management and driver improvement courses. In addition to the two added stipulations, he will need to complete a 60 more hours […]
Jones to face judge to address probation violation Thursday morning
UPDATED: Jones returns home after probation hearing which added additional conditions to his probation. Jon Jones will have a hearing before an Albuquerque, New Mexico judge this morning to address a probation violation stemming from a recent traffic stop which resulted in Jones being issued several moving violations including drag racing. Rest assured, it appears […]
Exos becomes official performance partner of the UFC
The Sports Business Journal (subscription required) reports that the UFC has signed a one-year deal with physical training, nutrition and physical therapy company Exos, makig it the official performance partner of the company. You may recall that it forged the agreement with the company last year as part of a new Athlete Marketing and Development program. […]
Jon Jones arrested for violating probation
TMZ Sports reports that Jon Jones was taken into custody by police in Albuquerque, New Mexico for a violation of his probation. Jones was cited for drag racing last week and a judge had issued a warrant for his arrest as a result. TMZ reports that Jones turned himself in to the Abuquerque police department […]