According to a UFC press release sent on Wednesday, it announced another women’s division at flyweight with the new division being featured on the next season of The Ultimate Fighter. However, Ariel Helwani and Kevin Iole report that the announcement may have been premature. The UFC press release reads: Las Vegas – A new division will […]
UFC
TUF 25 Episode 2 DVR ratings increase by 38% over Live +SD
The adjusted ratings of episode 2 of TUF 25 drew 514,000 viewers on Live +3 according to Nielsen. It reflects a 38% increase over its Live + SD rating of 372,000 viewers on FS1. Payout Perspective: Notably, the increase in DVR viewership is about the same with TUF 23 last spring (39% increase). TUF 24 […]
Fertittas establish private equity firm
The Wall Street Journal reports that former UFC owners Lorenzo and Frank Fertitta have started a $500 million private equity fund, Fertitta Capital. The company aims to target consumer-facing companies in tech, media and entertainment. The Fertittas sold the UFC for near $4 Billion this past July and with its newfound liquidity it decided to […]
PVZ takes down controversial ad post
Paige VanZant is a Reebok-sponsored athlete and she is receiving some flack for a controversial post on social media. VanZant took down a video post on her twitter feed where she was promoting Reebok’s newest collection of clothing. It appears from the video (which has been since taken down) lifting up her shirt to reveal […]
TUF 25 episode 2 ratings improves from debut episode
The second episode of TUF 25 drew 372,000 viewers Wednesday night on FS1 according to ShowBuzz Daily. The event drew 0.17 in the adult 18-49 rating. The second episode featured a fight between Eddie Gordon and Tom Gallicchio. The Dan Henderson-trained fighter, Gialicchio bested the former TUF winner Gordon via rear naked choke. The episode […]