In the latest round of filings in the UFC Antitrust Lawsuit, the UFC provided an expert report from Roger D. Blair. Dr. Blair’s report was meant to rebut the assertions made by Plaintiffs’ expert Andrew Zimbalist. Dr. Blair’s report argues Dr. Zimbalist’s “yardstick” method of assessing plaintiffs’ damages in the lawsuit was inappropriate and flawed. […]
UFC
UFC 222 part of Vegas “Ultimate Sports Weekend”
The UFC is promoting the first weekend of March as the Ultimate Sports Weekend. In addition to UFC 222, the NHL, Rugby and NASCAR will all be in town the first weekend in March. Billed as the Ultimate Vegas Sports Weekend, it is an interesting promotion to tie in all that’s happening in Vegas that […]
What should the UFC expect in negotiating the next media deal?
Earlier this week, Deadline.com posted a story asking whether the UFC could still attain a TV deal to their liking despite less-than-stellar ratings. Notably, in the article it reveals that UFC Fight Pass has 400,000 subscribers for its digital service. Previously, the number has never been posted publicly. The article notes that prior to Endeavor’s […]
UFC Fight Night Austin draws 893,000 viewers on FS1; Prelims draw 675,000
UFC Fight Night Austin on Sunday night drew 893,000 viewers according to Nielsen. The prelims which preceded the main card drew 675,000 viewers on FS1. On Fox Sports Go and FOX Now the main card telecast had an average minute audience of 13,959. Peak viewership for UFC Fight Night was 1,078,000 viewers between 9:15-9:30pm which […]
UFC attempts to exclude expert, Plaintiffs file for class certification in latest antitrust lawsuit filings
New filings in the UFC antitrust case filed Friday included plaintiffs’ request for class certification and Zuffa seeking to exclude the testimony of plaintiffs’ expert Andrew Zimbalist. As is customary in litigation, a glut of pages of legal filings were made on a Friday, just in time for the three day President’s Day weekend for […]