The UFC announced that it has entered into a new, multi-year marketing partnership with Trifecta Nutrition. According to the press release sent out on Thursday, Trifecta Nutrition is the “Official Meal Delivery Partner” of the UFC. According to Forbes, the deal is said to be worth close to $10 million dollars and includes an option […]
UFC
Zuffa files its Motion for Summary Judgment against former fighters in the UFC Antitrust Lawsuit
On Monday, Zuffa filed its Motion for Summary Judgment against the Plaintiffs in the UFC Antitrust lawsuit. The filing argues that despite the lengthy and voluminous amount of discovery taken place, the former fighters have not provided factual evidence to support their antitrust claims. It also argues that the expert opinion of the Plaintiffs should […]
UFC on Fox 30 ratings draw 1.678M, prelims 939,000
The UFC on Fox 30 main card drew 1.678 million viewers according to Nielsen via ShowBuzz Daily. The Prelims drew 939,000 viewers on Fox Saturday afternoon. It drew 364,000 viewers in the Adult 18-49 demo. The prelims featured Jordan Mein and Alex Morono with Mein winning the welterweight matchup via unanimous decision. The Prelims preceded […]
UFC on Fox 30 draws 1.461 million
UFC on Fox 30 drew 1.461 million viewers in fast overnight ratings according to Television By Numbers. It led its time slot with a 0.6 rating for Adults 18-49 and a 3 share. The ratings were based on the 8-10pm time slot and does not account for the overrun. The main event featuring Dustin Poirier […]
UFC on Fox 30 attendance and gate
UFC on Fox 30 drew 10,603 for a gate of $1.3 million Saturday night according to promotion officials post-event. The gate is U.S. Dollars. The main event featured Dustin Poirier against Eddie Alvarez with the Louisiana native garnering a second-round TKO. Poirier earned a Performance bonus for his win. The co-main event saw the return […]