Sports Business Daily reports that the UFC has signed a multiyear sponsorship deal with Aurora Cannabis of Edmonton, Alberta, Canada. As part of the deal, the parties will pledge fund research on “CBD products and athlete wellness and recovery, with a view to accelerating CBD product development and education.” The sponsorship will become visible next […]
UFC
UFC Holdings follows market trend of reducing ‘debt cushion’
The Wall Street Journal reported late last month that the UFC was paying off its junior loan utilizing a senior one in order to reduce its overall debt load. The move comes on the heels of an exclusive PPV deal with ESPN and the lack of concern that the Federal Reserve will raise interest rates. […]
UFC 237 Prelims draw 813,000 viewers as lead-in for Top Rank Boxing which drew 740,000
The UFC 237 PPV Prelims on ESPN drew 813,000 viewers according to Nielsen via ShowBuzz Daily. The event featured BJ Penn-Clay Guida at the top of the telecast and ended with Ryan Spann’s KO of Antonio Rogerio Nogueria. UFC 237 took place at Rio de Janeiro Brazil. The event drew 425,000 viewers in the A18-49 […]
UFC 237 attendance and bonuses
UFC 237 took place Saturday night in Brazil with Jessica Andrade coming away as the big winner as the new women’s bantamweight champion as well as earning two bonuses. Andrade’s slam on Rose Namajunas earned her a Performance Bonus. She also drew another $50,000 bonus for Fight of the Night. Receiving the other bonus of […]
Cerrone-Ferguson slated for UFC 238 in Chicago
ESPN reports that Donald Cerrone will get a quick turnaround fight as he welcomes back Tony Ferguson for next month’s UFC PPV from Chicago. Cerrone defeated Al Iaquinta in a 5 round main event in Ottawa last week while Ferguson has been on the sidelines since a TKO victory over Anthony Pettis at UFC 229 […]