Sportico broke the news that Endeavor, the owners of the UFC, have filed paperwork for an initial public offering with the Securities and Exchange Commission. You might recall that Endeavor planned an IPO in 2019 but pulled back the launch. According to its 2019 prospectus it had $3 billion in revenue. With the IPO in […]
UFC
UFC forges another deal with CBD sponsor
The UFC has entered into a five-year agreement with Love Hemp to be the Official Global CBD Partner of the UFC. Terms of the deal were not disclosed in the press release. Love Hemp is UK-based CBD company offering a variety of products. The company will have branded integrations within UFC content on digital platforms, […]
UFC announces deal with UPshow and Joe Hand Promotions
The UFC announced that it has forged a partnership with UPshow, the leading in-venue entertainment and marketing platform, to deliver in-venue, streaming sports entertainment packages to retail and hospitality businesses across the United States for UFC Pay-Per-View events. Joe Hand Promotions will manage the effort. As you know, Joe Hand Promotions handles the UFC contract […]
UFC heads back to Florida for full capacity show in April
Report: UFC 259 draws 800K total PPV buys
John Ourand of the Sports Business Journal reports that UFC 259 this past Saturday drew 800,000 total PPV buys. 600,000 on ESPN+ and another 200,000 in international PPV buys. UFC 259 featured three title bouts including Israel Adesanya challenging for the UFC Light Heavyweight title, Amanda Nunes defending her Featherweight title against Megan Anderson and […]